UMD Wins Awards for SPENT
Congratulations to Urban
Ministries of Durham for winning two 2012 North American Effie Awards
- SPENT in the category of Media Idea
- SPENT in the category of Media Innovation
Receiving an Effie Award
signifies your work was one of the most effective marketing efforts of last
year, incorporating an insightful communications strategy, outstanding
creativity, and the market results to prove it
worked. Effie entries go through two rigorous rounds of judging
and a small percentage of entering cases emerge as winners.
SPENT challenges players to make it through the month on
their last $1,000. Changes in
employment, housing, medical costs, and other expenses force the SPENT player
to make difficult choices that often compromise the health, safety, or
integrity of their families.
Unfortunately, this game is the reality for many of the 6,000 people who
come to UMD each year because they have simply run out of options.
Developed by McKinney, a Durham-based advertising agency,
SPENT was originally created as a way to engage new donors and volunteers for
UMD. However, SPENT has crossed all
geographic, economic, and social boundaries.
Even educators and employers are using SPENT as an interactive lesson
for their students and employees regarding financial literacy and social
As expressed in the following comments from SPENT players,
people from all over the world are finding SPENT to be a valuable tool for
understanding how difficult and painful it is to live on the edge of losing
for drawing attention to the reality of what so many people face. There is a
lot of need here too, but I hope you draw national attention to the issue of
poverty and unemployment.” – Danette, Africa
this game has shattered how I view the privilege in my life, and increased my
empathy and compassion for those who do not have to play a game to understand
the hardships of life.” – Christina
one thing to feel sorry for homeless people; it’s another to be forced into
their shoes. ” – The Huffington Post
Play SPENT and see how this revolutionary game creates a
new, tangible awareness of the struggles of 14 million Americans.
News & Needs
Feb 18, 2015
Today's weather putting you in the mood for some soup? It's the perfect day to buy your tickets to sample 12 by top Triangle chefs the evening of March 5 at Durham Convention Center.
Join us to fill empty bowls with hope! Empty Bowls is the signature event for Urban Ministries of Durham, the private, non-sectarian downtown charity that provides food, shelter and a future to neighbors in need, ending homelessness for 289 people in a single year.United Therapeutics presents Empty Bowls 2015 to benefit Urban Ministries of DurhamView this post on Facebook
Feb 17, 2015
Urban Ministries of Durham added 4 new photos.
The weather outside is downright dangerous, but that only makes the community's efforts to offer food, shelter and a future through Urban Ministries of Durham even more important.View this post on Facebook
Feb 06, 2015
Urban Ministries of Durham Executive Director Patrice Nelson is featured in the Conversations at Fletcher interview series.
Patrice Nelson, Urban Ministries Durham Nov 25, 2014 http://ajf.org/wp-content/uploads/2014/11/Patrice-Nelson-Podcast.mp3 Patrice Nelson, the executive director of Urban Ministries Durham, joins us for an earnest discussion about homelessness.Patrice Nelson, Urban Ministries Durham | A.J. Fletcher FoundationView this post on Facebook
Feb 03, 2015
Be a philanthropist and a romantic this Valentine's day and call on Heart Of Carolina Chorus to help neighbors in need and surprise your valentine with a sweet serenade.View this post on Facebook
Feb 02, 2015
Urban Ministries of Durham added 5 new photos.
Ooooh -- a sneak peek at beautiful Empty Bowls bowls in progress at Claymakers Arts Community.View this post on Facebook
Jan 30, 2015
Can we talk? The New York Times discusses a hard-to-discuss problem we seek to address here at Urban Ministries of Durham: Poor and homeless women's lack of feminine hygiene products, which can cause not just distress but a host of other difficulties, including missing school and work.
For women living in poverty, the cost of feminine hygiene products is yet another burden on an already stretched budget.Helping Women and Girls. Period.View this post on Facebook
Jan 06, 2015
Urban Ministries of Durham added 4 new photos.
The Forest at Duke always arrives to volunteer with huge smiles on their faces.View this post on Facebook
Jan 05, 2015
Do you like round numbers? Ones like $70,000? As of this post, we're just $141 short of that milestone on namesforchange.org.
Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.It's just stuff…until you don't have it.View this post on Facebook
Jan 02, 2015
The road to ending homelessness requires a driver’s license.
Without an ID, you can’t get a job or rent an apartment.
Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.Fight homelessness with this IDView this post on Facebook
Dec 29, 2014
There’s no such thing as bad weather, just bad clothing.
On days like this we want to make sure everyone has the right clothing.
Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.Fight homelessness with this Winter CoatView this post on Facebook
Dec 21, 2014
Is it four legs and a flat top or is it something more?
Important things happen at these tables.
Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.Fight homelessness with this TableView this post on Facebook