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UMD Wins Awards for SPENT

News

Congratulations to Urban Ministries of Durham for winning two 2012 North American Effie Awards for:

 

  • SPENT in the category of Media Idea
  • SPENT in the category of Media Innovation

 

Receiving an Effie Award signifies your work was one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creativity, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.

SPENT challenges players to make it through the month on their last $1,000.  Changes in employment, housing, medical costs, and other expenses force the SPENT player to make difficult choices that often compromise the health, safety, or integrity of their families.  Unfortunately, this game is the reality for many of the 6,000 people who come to UMD each year because they have simply run out of options.

 

Developed by McKinney, a Durham-based advertising agency, SPENT was originally created as a way to engage new donors and volunteers for UMD.  However, SPENT has crossed all geographic, economic, and social boundaries.  Even educators and employers are using SPENT as an interactive lesson for their students and employees regarding financial literacy and social responsibility.

 

As expressed in the following comments from SPENT players, people from all over the world are finding SPENT to be a valuable tool for understanding how difficult and painful it is to live on the edge of losing everything:

 

“Thanks for drawing attention to the reality of what so many people face. There is a lot of need here too, but I hope you draw national attention to the issue of poverty and unemployment.” – Danette, Africa

 

“Playing this game has shattered how I view the privilege in my life, and increased my empathy and compassion for those who do not have to play a game to understand the hardships of life.” – Christina 

 

“It’s one thing to feel sorry for homeless people; it’s another to be forced into their shoes. ” – The Huffington Post

 

Play SPENT and see how this revolutionary game creates a new, tangible awareness of the struggles of 14 million Americans.

 

www.playspent.org 

 

 

News & Needs

Apr 29, 2015

For the third year in a row, clothing boutique Vert & Vogue is teaming up with Urban Ministries of Durham to help raise funds, boost community awareness, and stock the Dress for Success closets, which UMD clients rely on when they need office or work wear.

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Apr 28, 2015

Urban Ministries of Durham added 2 new photos.

UMD is thrilled to see Bronto Software honored for their corporate commitment to volunteering in the community and rockstar volunteer Bo Glenn receive the governor's award in addition to local honors at the Volunteer Center of Durham's awards banquet.

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Apr 25, 2015

Jump for a good cause! Bring a canned good to Skyzone - Durham,1720 Guess Rd.

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Apr 24, 2015

Come enjoy great music with onsite childcare, and know that proceeds help offer food, shelter and a future to your neighbors in need right on the same block.

Acclaimed singer/songwriter returns for an intimate concert benefiting the work of @[125099621030:274:Urban Ministries of Durham].

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Apr 22, 2015

Thank you to these The Fuqua School of Business students from Duke, who surveyed donors, volunteers and clients of the UMD Clothing Closet and measured its impact on those staying in the UMD shelter and low-income families from the community.

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Apr 15, 2015

Have kids in Durham Public Schools? Hundreds of their classmates are homeless -- 903 homeless kids in public schools right now.

DPS sees substantial growth in homeless students since 2009 Apr.

DPS sees substantial growth in homeless students since 2009View this post on Facebook

Apr 14, 2015

Oh yeah -- Strings Attached show coming up a week from Friday! These are great shows in an intimate, listening-room format at St.

Acclaimed singer/songwriter returns for an intimate concert benefiting the work of @[125099621030:274:Urban Ministries of Durham].

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Mar 31, 2015

Let us know your thoughts about the way privilege and opportunity are discussed in this video.

With a recycling bin and some scrap paper.

With a recycling bin and some scrap paper. Check out more awesome videos at BuzzFeedVideo! http://bit.ly/YTbuzzfeedvideo MUSIC Over The Tracks Licensed via W...View this post on Facebook

Mar 20, 2015

Today, we're pleased to announce UMD has been awarded a $7,500 grant from BJ's Charitable Foundation of BJ's Wholesale Club! $6,500 will go toward preparing meals in the Community Cafe three times a day to anyone in the community who needs it and $1,000 toward the purchase of bus passes for Journey Program clients staying in the Community Shelter.

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Mar 17, 2015

Saturday, two faith communities, Immaculate Conception Church and Church of Jesus Christ of Latter Day Saints in Chapel Hill, spent the afternoon working together to sort clothes in the UMD Clothing Closet, which serves 480 families per month! Thank you and all the congregations that help for all your hard work!

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Mar 09, 2015

A great selfie taken by our esteemed soup judges and excellent emcees Lowdown Show having fun at Empty Bowls! Thank you for sharing your time and talent to help your neighbors.

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Mar 06, 2015

Many of you will remember that murdered UNC-CH graduate dentistry student Deah Barakat had volunteered to help homeless people with dental needs at Urban Ministries of Durham shortly before his senseless murder last month.

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Mar 05, 2015

Okay, y'all, don't worry.

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Mar 04, 2015

Empty Bowls is filling up -- Regular Soup+Bowl and soup-only tickets remain available.

Join us to fill empty bowls with hope! Empty Bowls is the signature event for Urban Ministries of Durham, the private, non-sectarian downtown charity that provides food, shelter and a future to neighbors in need, ending homelessness for 289 people in a single year.

United Therapeutics presents Empty Bowls 2015 to benefit Urban Ministries of DurhamView this post on Facebook

Feb 27, 2015

Our Empty Bowls event is this Thursday in downtown Durham! This is a Premier ticket bowl, a turned wooden creation by Steve Criscenzo.

Join us to fill empty bowls with hope! Empty Bowls is the signature event for Urban Ministries of Durham, the private, non-sectarian downtown charity that provides food, shelter and a future to neighbors in need, ending homelessness for 289 people in a single year.

United Therapeutics presents Empty Bowls 2015 to benefit Urban Ministries of DurhamView this post on Facebook

Feb 23, 2015

Durham's the foodiest small city in the South, and all her finest chefs are making their signature soups for you to try.

Join us to fill empty bowls with hope! Empty Bowls is the signature event for Urban Ministries of Durham, the private, non-sectarian downtown charity that provides food, shelter and a future to neighbors in need, ending homelessness for 289 people in a single year.

United Therapeutics presents Empty Bowls 2015 to benefit Urban Ministries of DurhamView this post on Facebook

Feb 20, 2015

Come to Empty Bowls, March 5 at Durham Convention Center.

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Feb 19, 2015

Urban Ministries of Durham created an event.

Join us to fill empty bowls with hope.

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Feb 18, 2015

Today's weather putting you in the mood for some soup? It's the perfect day to buy your tickets to sample 12 by top Triangle chefs the evening of March 5 at Durham Convention Center.

Join us to fill empty bowls with hope! Empty Bowls is the signature event for Urban Ministries of Durham, the private, non-sectarian downtown charity that provides food, shelter and a future to neighbors in need, ending homelessness for 289 people in a single year.

United Therapeutics presents Empty Bowls 2015 to benefit Urban Ministries of DurhamView this post on Facebook

Feb 17, 2015

Urban Ministries of Durham added 4 new photos.

The weather outside is downright dangerous, but that only makes the community's efforts to offer food, shelter and a future through Urban Ministries of Durham even more important.

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Feb 06, 2015

Urban Ministries of Durham Executive Director Patrice Nelson is featured in the Conversations at Fletcher interview series.

Patrice Nelson, Urban Ministries Durham Nov 25, 2014 http://ajf.org/wp-content/uploads/2014/11/Patrice-Nelson-Podcast.mp3 Patrice Nelson, the executive director of Urban Ministries Durham, joins us for an earnest discussion about homelessness.

Patrice Nelson, Urban Ministries Durham | A.J. Fletcher FoundationView this post on Facebook

Feb 03, 2015

Be a philanthropist and a romantic this Valentine's day and call on Heart Of Carolina Chorus to help neighbors in need and surprise your valentine with a sweet serenade.

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Feb 02, 2015

Urban Ministries of Durham added 5 new photos.

Ooooh -- a sneak peek at beautiful Empty Bowls bowls in progress at Claymakers Arts Community.

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Jan 30, 2015

Can we talk? The New York Times discusses a hard-to-discuss problem we seek to address here at Urban Ministries of Durham: Poor and homeless women's lack of feminine hygiene products, which can cause not just distress but a host of other difficulties, including missing school and work.

For women living in poverty, the cost of feminine hygiene products is yet another burden on an already stretched budget.

Helping Women and Girls. Period.View this post on Facebook