UMD Wins Awards for SPENT
Congratulations to Urban
Ministries of Durham for winning two 2012 North American Effie Awards
- SPENT in the category of Media Idea
- SPENT in the category of Media Innovation
Receiving an Effie Award
signifies your work was one of the most effective marketing efforts of last
year, incorporating an insightful communications strategy, outstanding
creativity, and the market results to prove it
worked. Effie entries go through two rigorous rounds of judging
and a small percentage of entering cases emerge as winners.
SPENT challenges players to make it through the month on
their last $1,000. Changes in
employment, housing, medical costs, and other expenses force the SPENT player
to make difficult choices that often compromise the health, safety, or
integrity of their families.
Unfortunately, this game is the reality for many of the 6,000 people who
come to UMD each year because they have simply run out of options.
Developed by McKinney, a Durham-based advertising agency,
SPENT was originally created as a way to engage new donors and volunteers for
UMD. However, SPENT has crossed all
geographic, economic, and social boundaries.
Even educators and employers are using SPENT as an interactive lesson
for their students and employees regarding financial literacy and social
As expressed in the following comments from SPENT players,
people from all over the world are finding SPENT to be a valuable tool for
understanding how difficult and painful it is to live on the edge of losing
for drawing attention to the reality of what so many people face. There is a
lot of need here too, but I hope you draw national attention to the issue of
poverty and unemployment.” – Danette, Africa
this game has shattered how I view the privilege in my life, and increased my
empathy and compassion for those who do not have to play a game to understand
the hardships of life.” – Christina
one thing to feel sorry for homeless people; it’s another to be forced into
their shoes. ” – The Huffington Post
Play SPENT and see how this revolutionary game creates a
new, tangible awareness of the struggles of 14 million Americans.
News & Needs
Nov 30, 2015
Urban Ministries of Durham is recognized as the community’s key, nonsectarian safety net for homeless individuals and families in Durham County.
Information about openings in leadership positions at nonprofit organizations in the Triangle area and opportunity to sign up for job announcements.Active Job Searches -View this post on Facebook
Nov 17, 2015
It's great to be part of INDY Week Give Guide again this year, where donors get rewards for sharing to help UMD and other great nonprofits.View this post on Facebook
Nov 06, 2015
Urban Ministries of Durham shared Strings Attached of Durham's event.
Look! The first Strings Attached of Durham show of the fall is coming up in two weeks.
The inimitable Kate Campbell returns with her mix of memorable music steeped in deep Deep South images of unforgettable people and places.View this post on Facebook
Oct 29, 2015
Thank you to Bank of America for joining us to fight #hunger and #homelessness here in our community.View this post on Facebook
Oct 26, 2015
UMD is honored to be awarded support again by employees of Duke University and Duke University Health System through their Community Care Fund.View this post on Facebook
Oct 21, 2015
Urban Ministries of Durham shared Durham Academy's album.
Durham Academy Middle School had a day of service today, and all the students in this album are doing something to offer their neighbors in need food, shelter and a future.
Durham Academy Middle School is so grateful to Urban Ministries of Durham for allowing us to play a small part in your important work today! We were all struck by how simple it can be to make a difference in another person's life; thank you for the opportunity!
These photos show students creating food care packages and making sandwiches on campus, and we also had the chance to visit the UMD facility.View this post on Facebook
Oct 21, 2015
Urban Ministries of Durham added 2 new photos.
Challah for Hunger is a model for young people to meet, explore their mutual responsibility to heal the world through activism and philanthropy, and engage in community and Jewish tradition.View this post on Facebook
Oct 20, 2015
These staffers from the City of Durham's Equal Opportunity/Equity Assurance Department stopped by Monday to present a lovely check for proceeds from Durham Seven Stars cornhole tournament.View this post on Facebook
Oct 18, 2015
Urban Minstries of Durham shares this writer's deep concerns that cuts to already meager SNAP benefits by state lawmakers will only harm those experiencing poverty and will increase homelessness, which is expensive to society.
With the Durham CROP Walk’s “End Hunger Games” activities over the past week, we have been given another nudge to get engaged in correcting the injustice of hunger in a land of plenty.Shame is not on poor but on state lawmakersView this post on Facebook
Oct 15, 2015
Urban Ministries of Durham added 4 new photos.
Carin Caves had a very special idea for celebrating her husband, Kevin's, birthday (He's the one with the beard in the Underdog shirt).View this post on Facebook
Oct 01, 2015
It's Socktober, y'all! NCCU student Mariah Perkins is listening to the call of Kid President and taking the lead on collecting 1,000 packs of socks and 500 other needed items for neighbors facing homelessness and poverty and seeking help at Urban Ministries of Durham.
Kid President believes it is time we took back the internet and did something awesome.View this post on Facebook