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UMD Wins Awards for SPENT

News

Congratulations to Urban Ministries of Durham for winning two 2012 North American Effie Awards for:

 

  • SPENT in the category of Media Idea
  • SPENT in the category of Media Innovation

 

Receiving an Effie Award signifies your work was one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creativity, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.

SPENT challenges players to make it through the month on their last $1,000.  Changes in employment, housing, medical costs, and other expenses force the SPENT player to make difficult choices that often compromise the health, safety, or integrity of their families.  Unfortunately, this game is the reality for many of the 6,000 people who come to UMD each year because they have simply run out of options.

 

Developed by McKinney, a Durham-based advertising agency, SPENT was originally created as a way to engage new donors and volunteers for UMD.  However, SPENT has crossed all geographic, economic, and social boundaries.  Even educators and employers are using SPENT as an interactive lesson for their students and employees regarding financial literacy and social responsibility.

 

As expressed in the following comments from SPENT players, people from all over the world are finding SPENT to be a valuable tool for understanding how difficult and painful it is to live on the edge of losing everything:

 

“Thanks for drawing attention to the reality of what so many people face. There is a lot of need here too, but I hope you draw national attention to the issue of poverty and unemployment.” – Danette, Africa

 

“Playing this game has shattered how I view the privilege in my life, and increased my empathy and compassion for those who do not have to play a game to understand the hardships of life.” – Christina 

 

“It’s one thing to feel sorry for homeless people; it’s another to be forced into their shoes. ” – The Huffington Post

 

Play SPENT and see how this revolutionary game creates a new, tangible awareness of the struggles of 14 million Americans.

 

www.playspent.org 

 

 

News & Needs

Jan 20, 2015

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Jan 06, 2015

Urban Ministries of Durham added 4 photos.

The Forest at Duke always arrives to volunteer with huge smiles on their faces.

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Jan 05, 2015

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Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

It's just stuff…until you don't have it.View this post on Facebook

Jan 02, 2015

The road to ending homelessness requires a driver’s license. Without an ID, you can’t get a job or rent an apartment.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

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Dec 31, 2014

Let’s start the year on the right foot.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

Fight homelessness with this Interview OutfitView this post on Facebook

Dec 29, 2014

There’s no such thing as bad weather, just bad clothing. On days like this we want to make sure everyone has the right clothing.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

Fight homelessness with this Winter CoatView this post on Facebook

Dec 27, 2014

At Urban Ministries of Durham, we recognize that hard times can fall on anyone.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

Fight homelessness with this Move-Out KitView this post on Facebook

Dec 25, 2014

PJs are the go-to Christmas gift.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

Fight homelessness with these PajamasView this post on Facebook

Dec 23, 2014

So you forgot a present for your second cousin twice-removed and here she is at the Christmas party.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

It's just stuff…until you don't have it.View this post on Facebook

Dec 21, 2014

Is it four legs and a flat top or is it something more? Important things happen at these tables.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

Fight homelessness with this TableView this post on Facebook

Dec 20, 2014

"A little bit of something is better than a whole lot of nothing." You can't end homelessness by yourself.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

It's just stuff…until you don't have it.View this post on Facebook

Dec 19, 2014

What if you had to eat dinner in the dark? A light bulb is only a thing until you don’t have it.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

Names for Change | Light BulbView this post on Facebook

Dec 19, 2014

Urban Ministries of Durham added 4 photos.

We wish you were here to see it! This week people staying in the Community Shelter and other neighbors were able to come to UMD to pick out gifts for each other and their families, wrap them, and write holiday cards to family and friends which were then mailed by volunteers.

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Dec 17, 2014

You can't name London, can't name France.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

It's just stuff…until you don't have it.View this post on Facebook

Dec 17, 2014

The congregation at Christus Victor Lutheran Church has a lovely tradition: A sock tree.

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Dec 16, 2014

Have you voted for Tree08 today? Log on to http://www.triangletreechallenge.com/ or text "Tree08" to the number 33733.

The Triangle Christmas Tree Challenge is back for a fifth year of holly, jolly prize awarding fun for nonprofits and the companies that support them!

Triangle Christmas Tree Challenge | ' . HOME . 'View this post on Facebook

Dec 12, 2014

The Selective Enforcement Team of the Durham Police Department decided that this year instead of buying gifts for each other, they would buy gifts for their neighbors in need.

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Dec 10, 2014

Helping end homelessness can be as easy as 1, 2, 3.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

It's just stuff…until you don't have it.View this post on Facebook
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