UMD Wins Awards for SPENT
Congratulations to Urban
Ministries of Durham for winning two 2012 North American Effie Awards
- SPENT in the category of Media Idea
- SPENT in the category of Media Innovation
Receiving an Effie Award
signifies your work was one of the most effective marketing efforts of last
year, incorporating an insightful communications strategy, outstanding
creativity, and the market results to prove it
worked. Effie entries go through two rigorous rounds of judging
and a small percentage of entering cases emerge as winners.
SPENT challenges players to make it through the month on
their last $1,000. Changes in
employment, housing, medical costs, and other expenses force the SPENT player
to make difficult choices that often compromise the health, safety, or
integrity of their families.
Unfortunately, this game is the reality for many of the 6,000 people who
come to UMD each year because they have simply run out of options.
Developed by McKinney, a Durham-based advertising agency,
SPENT was originally created as a way to engage new donors and volunteers for
UMD. However, SPENT has crossed all
geographic, economic, and social boundaries.
Even educators and employers are using SPENT as an interactive lesson
for their students and employees regarding financial literacy and social
As expressed in the following comments from SPENT players,
people from all over the world are finding SPENT to be a valuable tool for
understanding how difficult and painful it is to live on the edge of losing
for drawing attention to the reality of what so many people face. There is a
lot of need here too, but I hope you draw national attention to the issue of
poverty and unemployment.” – Danette, Africa
this game has shattered how I view the privilege in my life, and increased my
empathy and compassion for those who do not have to play a game to understand
the hardships of life.” – Christina
one thing to feel sorry for homeless people; it’s another to be forced into
their shoes. ” – The Huffington Post
Play SPENT and see how this revolutionary game creates a
new, tangible awareness of the struggles of 14 million Americans.
News & Needs
Aug 28, 2015
To kick off the new school year Trinity Avenue Presbyterian Church lined up five grills in the parking lot to cook hot dogs and hamburgers for the 500 people who came to eat dinner at UMD last night.View this post on Facebook
Aug 17, 2015
Big news: After 6 and a half years of taking the work of Urban Ministries of Durham to a new level, Executive Director Patrice Nelson announces her plan to depart for new adventures in early 2016.View this post on Facebook
Jul 31, 2015
Remember how special you felt when you got a note on a napkin in your lunch? Pass on that same feeling by helping decorate lunch bags with kind words or drawings.View this post on Facebook
Jul 26, 2015
It's a race to the end! Let's see if you can fill in the last little bit of orange by Sunday night, getting there will help neighbors get clothes for years to come.View this post on Facebook
Jul 15, 2015
Thank you Six Plates Wine Bar for sharing the mission of UMD at Txokolifest this year and for raising thousands of dollars to meet the needs of your neighbors.View this post on Facebook
Jul 06, 2015
Help Melanie Stolp, UMD's new Food Pantry and Clothing Closet manager, purchase 9 large laundry bins to sort clothing donations and get people clothes more quickly.View this post on Facebook
Jun 15, 2015
Urban Ministries of Durham added 2 new photos.
With temperatures this hot, it's especially dangerous to be homeless.View this post on Facebook
Jun 08, 2015
Go into the week feeling great because you're a part of a community that cares for your neighbors.View this post on Facebook
May 19, 2015
Urban Ministries of Durham added 3 new photos.
Carolina Closets Plus worked hard to upgrade our donation room.View this post on Facebook
May 14, 2015
Urban Ministries of Durham added 11 new photos.
Keller Williams Realty - RED DAY - "Give where we live." took over UMD today with more than 50 Realtors and professional landscapers and painters.View this post on Facebook
May 08, 2015
Support UMD at Txakolifest, a food and wine festival at Six Plates Wine Bar, Saturday May 16th.View this post on Facebook
May 06, 2015
The insightful Elizabeth Poindexter of DurhamCares nails the importance of living-wage jobs for allowing people to be self sufficient through work, that American ideal.
In early March, Cocoa Cinnamon became one of the first companies in Durham certified as paying a living wage, thanks to efforts to streamline that process by the Durham Living Wage Project.Elizabeth Poindexter: Look for the orange logoView this post on Facebook
May 05, 2015
This great essay about the themes at Triangle Community Foundation's recent What Matters luncheon is right in line with how UMD is seeking to innovate to address homelessness and poverty in a metro area where success is leaving too many neighbors behind.
By Todd Cohen [Note: This was written for Triangle Community Foundation.] RALEIGH, N.C.Collaboration, flexibility seen key to changeView this post on Facebook
May 05, 2015
A great story in the N&O about UMD's partner agency, Wheels4Hope! They match people in need, including people who end their homelessness at UMD, with good, reliable used cars that open the door to better (and as with the man in this story, often second) jobs.
Wheels4Hope placed 18 refurbished, used cars with individuals and families in need of transportation during a charity golf event in Raleigh on Monday.Wheels4Hope provides freedom to those in needView this post on Facebook
Apr 29, 2015
For the third year in a row, clothing boutique Vert & Vogue is teaming up with Urban Ministries of Durham to help raise funds, boost community awareness, and stock the Dress for Success closets, which UMD clients rely on when they need office or work wear.View this post on Facebook
Apr 28, 2015
Urban Ministries of Durham added 2 new photos.
UMD is thrilled to see Bronto Software honored for their corporate commitment to volunteering in the community and rockstar volunteer Bo Glenn receive the governor's award in addition to local honors at the Volunteer Center of Durham's awards banquet.View this post on Facebook
Apr 24, 2015
Urban Ministries of Durham shared Strings Attached of Durham's event.
Come enjoy great music with onsite childcare, and know that proceeds help offer food, shelter and a future to your neighbors in need right on the same block.
Acclaimed singer/songwriter returns for an intimate concert benefiting the work of @[125099621030:274:Urban Ministries of Durham].View this post on Facebook