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UMD Wins Awards for SPENT

News

Congratulations to Urban Ministries of Durham for winning two 2012 North American Effie Awards for:

 

  • SPENT in the category of Media Idea
  • SPENT in the category of Media Innovation

 

Receiving an Effie Award signifies your work was one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creativity, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.

SPENT challenges players to make it through the month on their last $1,000.  Changes in employment, housing, medical costs, and other expenses force the SPENT player to make difficult choices that often compromise the health, safety, or integrity of their families.  Unfortunately, this game is the reality for many of the 6,000 people who come to UMD each year because they have simply run out of options.

 

Developed by McKinney, a Durham-based advertising agency, SPENT was originally created as a way to engage new donors and volunteers for UMD.  However, SPENT has crossed all geographic, economic, and social boundaries.  Even educators and employers are using SPENT as an interactive lesson for their students and employees regarding financial literacy and social responsibility.

 

As expressed in the following comments from SPENT players, people from all over the world are finding SPENT to be a valuable tool for understanding how difficult and painful it is to live on the edge of losing everything:

 

“Thanks for drawing attention to the reality of what so many people face. There is a lot of need here too, but I hope you draw national attention to the issue of poverty and unemployment.” – Danette, Africa

 

“Playing this game has shattered how I view the privilege in my life, and increased my empathy and compassion for those who do not have to play a game to understand the hardships of life.” – Christina 

 

“It’s one thing to feel sorry for homeless people; it’s another to be forced into their shoes. ” – The Huffington Post

 

Play SPENT and see how this revolutionary game creates a new, tangible awareness of the struggles of 14 million Americans.

 

www.playspent.org 

 

 

News & Needs

Feb 03, 2016

Urban Ministries of Durham added 4 new photos.

It's just a month away -- the 10th annual Empty Bowls to benefit hungry and homeless clients of Urban Ministries of Durham.

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Jan 22, 2016

Urban Ministries of Durham added 3 new photos.

It seems like we always announce this on a day that's just perfect for soup -- Empty Bowls 2016 tickets are on sale now! On March 3 at Durham Convention Center you'll taste signature soups from more than a dozen top chefs from the Triangle, and can take home a bowl handmade by a local artist.

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Dec 12, 2015

Naming a toilet plunger in honor of those you love is the perfect holiday gift -- as long as that plunger is helping to end homelessness.

Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.

It's just stuff…until you don't have it.View this post on Facebook

Dec 08, 2015

If you donate toward the work UMD through INDY Week Give Guide today, you could win one of two great prizes.

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Dec 04, 2015

Thank you, Bronto Nation Bronto Software for helping decorate our Triangle Tree Challenge entry.

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Dec 04, 2015

Urban Ministries of Durham added 3 new photos.

Friday and Saturday, if you buy a party tray from Chick-fil-A on Hillsborough Road and mention Urban Ministries of Durham, they will donate a small size of the same tray to UMD to be used during our holiday party for homeless clients on Dec.

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Dec 03, 2015

A sincere thank you to everyone who clicks through our interactive experience and donates.

I answered the door.

Your Doorbell RingsView this post on Facebook

Dec 01, 2015

Offer food, shelter & a future to your neighbors in need like Larry Murden this #GivingTuesday by sharing through Urban Ministries of Durham.

This is a great cause! Join me in my efforts to support them.

I just donated to Urban Ministries of Durham. Do the same!View this post on Facebook

Nov 30, 2015

Urban Ministries of Durham is recognized as the community’s key, nonsectarian safety net for homeless individuals and families in Durham County.

Information about openings in leadership positions at nonprofit organizations in the Triangle area and opportunity to sign up for job announcements.

Active Job Searches -View this post on Facebook

Nov 30, 2015

Even if you can’t always say yes to helping a neighbor, you can make sure that UMD always does.

I answered the door.

Your Doorbell RingsView this post on Facebook

Nov 28, 2015

Your doorbell rings.

I answered the door.

Your Doorbell RingsView this post on Facebook

Nov 27, 2015

A man comes to your door, hungry, and you have a fridge full of leftovers.

I answered the door.

Your Doorbell RingsView this post on Facebook

Nov 26, 2015

Your Thanksgiving table is set and family is about to sit down when the doorbell rings.

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Nov 22, 2015

Your doorbell rings.

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Nov 20, 2015

Your doorbell rings.

I answered the door.

Your Doorbell RingsView this post on Facebook

Nov 18, 2015

Grab a cup of coffee and take a moment to read this beautiful piece in Our State magazine about how Urban Ministries of Durham's Community Cafe extends the North Carolina table to those who are hungry.

In line or behind the counter, the souls at Urban Ministries of Durham defy stereotypes.

A Daily Slice of Life at Urban Ministries of DurhamView this post on Facebook

Nov 17, 2015

It's great to be part of INDY Week Give Guide again this year, where donors get rewards for sharing to help UMD and other great nonprofits.

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Nov 06, 2015

Urban Ministries of Durham shared Strings Attached of Durham's event.

Look! The first Strings Attached of Durham show of the fall is coming up in two weeks.

The inimitable Kate Campbell returns with her mix of memorable music steeped in deep Deep South images of unforgettable people and places.

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Oct 29, 2015

Thank you to Bank of America for joining us to fight #hunger and #homelessness here in our community.

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Oct 26, 2015

UMD is honored to be awarded support again by employees of Duke University and Duke University Health System through their Community Care Fund.

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Oct 23, 2015

Happening now: Our State Magazine features the Community Cafe at Urban Ministries of Durham in its November issue, just out, on the North Carolina table.

Join Our State magazine and the Urban Ministries of Durham as we lend a hand to those in need in the Durham community with a food drive.

Join Our State for a Food Drive Supporting the Urban Ministries of DurhamView this post on Facebook