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UMD Wins Awards for SPENT

News

Congratulations to Urban Ministries of Durham for winning two 2012 North American Effie Awards for:

 

  • SPENT in the category of Media Idea
  • SPENT in the category of Media Innovation

 

Receiving an Effie Award signifies your work was one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creativity, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.

SPENT challenges players to make it through the month on their last $1,000.  Changes in employment, housing, medical costs, and other expenses force the SPENT player to make difficult choices that often compromise the health, safety, or integrity of their families.  Unfortunately, this game is the reality for many of the 6,000 people who come to UMD each year because they have simply run out of options.

 

Developed by McKinney, a Durham-based advertising agency, SPENT was originally created as a way to engage new donors and volunteers for UMD.  However, SPENT has crossed all geographic, economic, and social boundaries.  Even educators and employers are using SPENT as an interactive lesson for their students and employees regarding financial literacy and social responsibility.

 

As expressed in the following comments from SPENT players, people from all over the world are finding SPENT to be a valuable tool for understanding how difficult and painful it is to live on the edge of losing everything:

 

“Thanks for drawing attention to the reality of what so many people face. There is a lot of need here too, but I hope you draw national attention to the issue of poverty and unemployment.” – Danette, Africa

 

“Playing this game has shattered how I view the privilege in my life, and increased my empathy and compassion for those who do not have to play a game to understand the hardships of life.” – Christina 

 

“It’s one thing to feel sorry for homeless people; it’s another to be forced into their shoes. ” – The Huffington Post

 

Play SPENT and see how this revolutionary game creates a new, tangible awareness of the struggles of 14 million Americans.

 

www.playspent.org 

 

 

News & Needs

Jul 29, 2015

Thank you to The Parlour for generously donating ice cream to UMD.

Welcome to The Parlour! We make incredible ice cream by hand in downtown Durham, NC.

The Parlour, Handmade Ice Cream and MoreView this post on Facebook

Jul 26, 2015

It's a race to the end! Let's see if you can fill in the last little bit of orange by Sunday night, getting there will help neighbors get clothes for years to come.

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Jul 15, 2015

Thank you Six Plates Wine Bar for sharing the mission of UMD at Txokolifest this year and for raising thousands of dollars to meet the needs of your neighbors.

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Jul 10, 2015

So far, so good -- people have shared enough to buy two of the nine bins needed.

Hi – I’m Melanie Stolp, and I really need your help to get this mountain of donated clothes to the people who need them.

Video: Un-bury Melanie from Clothes MountainView this post on Facebook

Jul 06, 2015

Help Melanie Stolp, UMD's new Food Pantry and Clothing Closet manager, purchase 9 large laundry bins to sort clothing donations and get people clothes more quickly.

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Jun 15, 2015

Urban Ministries of Durham added 2 new photos.

With temperatures this hot, it's especially dangerous to be homeless.

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Jun 08, 2015

Go into the week feeling great because you're a part of a community that cares for your neighbors.

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Jun 01, 2015

Urban Ministries of Durham is here to help people live happier lives -- including people like you.

Most people are wrong about the things that will make them happy.

Five things you can do to be happier right nowView this post on Facebook

May 26, 2015

You have to work more than 90 hours a week at minimum wage jobs to earn enough to afford a two-bedroom apartment.

Affordable housing still ‘out of reach' in the Triangle-area, report says.

Affordable housing still 'out of reach' in the Triangle-area, report saysView this post on Facebook

May 20, 2015

Matt Stutzman runs High Strung Violins and Guitars.

One week ago I met Gordon by chance.

Click here to support Gordon's Guitar by Matt StutzmanView this post on Facebook

May 19, 2015

Urban Ministries of Durham added 3 new photos.

Carolina Closets Plus worked hard to upgrade our donation room.

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May 14, 2015

Urban Ministries of Durham added 11 new photos.

Keller Williams Realty - RED DAY - "Give where we live." took over UMD today with more than 50 Realtors and professional landscapers and painters.

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May 08, 2015

Support UMD at Txakolifest, a food and wine festival at Six Plates Wine Bar, Saturday May 16th.

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May 06, 2015

Chronically homeless people come to Urban Ministries of Durham because they have nowhere else to go.

An $11 million plan to put Charlotte’s 516 chronically homeless people into apartments got a needed boost this week from a new UNC Charlotte study that illustrates the millions of tax dollars to be saved from the initiative.

UNC Charlotte report: Homeless project saved city $2.4 millionView this post on Facebook

May 06, 2015

The insightful Elizabeth Poindexter of DurhamCares nails the importance of living-wage jobs for allowing people to be self sufficient through work, that American ideal.

In early March, Cocoa Cinnamon became one of the first companies in Durham certified as paying a living wage, thanks to efforts to streamline that process by the Durham Living Wage Project.

Elizabeth Poindexter: Look for the orange logoView this post on Facebook

May 05, 2015

This great essay about the themes at Triangle Community Foundation's recent What Matters luncheon is right in line with how UMD is seeking to innovate to address homelessness and poverty in a metro area where success is leaving too many neighbors behind.

By Todd Cohen [Note: This was written for Triangle Community Foundation.] RALEIGH, N.C.

Collaboration, flexibility seen key to changeView this post on Facebook

May 05, 2015

A great story in the N&O about UMD's partner agency, Wheels4Hope! They match people in need, including people who end their homelessness at UMD, with good, reliable used cars that open the door to better (and as with the man in this story, often second) jobs.

Wheels4Hope placed 18 refurbished, used cars with individuals and families in need of transportation during a charity golf event in Raleigh on Monday.

Wheels4Hope provides freedom to those in needView this post on Facebook

Apr 29, 2015

For the third year in a row, clothing boutique Vert & Vogue is teaming up with Urban Ministries of Durham to help raise funds, boost community awareness, and stock the Dress for Success closets, which UMD clients rely on when they need office or work wear.

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Apr 28, 2015

Urban Ministries of Durham added 2 new photos.

UMD is thrilled to see Bronto Software honored for their corporate commitment to volunteering in the community and rockstar volunteer Bo Glenn receive the governor's award in addition to local honors at the Volunteer Center of Durham's awards banquet.

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Apr 25, 2015

Jump for a good cause! Bring a canned good to Skyzone - Durham,1720 Guess Rd.

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Apr 24, 2015

Urban Ministries of Durham shared Strings Attached of Durham's event.

Come enjoy great music with onsite childcare, and know that proceeds help offer food, shelter and a future to your neighbors in need right on the same block.

Acclaimed singer/songwriter returns for an intimate concert benefiting the work of @[125099621030:274:Urban Ministries of Durham].

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Apr 22, 2015

Thank you to these The Fuqua School of Business students from Duke, who surveyed donors, volunteers and clients of the UMD Clothing Closet and measured its impact on those staying in the UMD shelter and low-income families from the community.

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Apr 15, 2015

Have kids in Durham Public Schools? Hundreds of their classmates are homeless -- 903 homeless kids in public schools right now.

DPS sees substantial growth in homeless students since 2009 Apr.

DPS sees substantial growth in homeless students since 2009View this post on Facebook

Apr 14, 2015

Urban Ministries of Durham shared Strings Attached of Durham's event.

Oh yeah -- Strings Attached show coming up a week from Friday! These are great shows in an intimate, listening-room format at St.

Acclaimed singer/songwriter returns for an intimate concert benefiting the work of @[125099621030:274:Urban Ministries of Durham].

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Mar 31, 2015

Let us know your thoughts about the way privilege and opportunity are discussed in this video.

With a recycling bin and some scrap paper.

With a recycling bin and some scrap paper. Check out more awesome videos at BuzzFeedVideo! http://bit.ly/YTbuzzfeedvideo MUSIC Over The Tracks Licensed via W...View this post on Facebook