UMD Wins Awards for SPENT
Congratulations to Urban
Ministries of Durham for winning two 2012 North American Effie Awards
- SPENT in the category of Media Idea
- SPENT in the category of Media Innovation
Receiving an Effie Award
signifies your work was one of the most effective marketing efforts of last
year, incorporating an insightful communications strategy, outstanding
creativity, and the market results to prove it
worked. Effie entries go through two rigorous rounds of judging
and a small percentage of entering cases emerge as winners.
SPENT challenges players to make it through the month on
their last $1,000. Changes in
employment, housing, medical costs, and other expenses force the SPENT player
to make difficult choices that often compromise the health, safety, or
integrity of their families.
Unfortunately, this game is the reality for many of the 6,000 people who
come to UMD each year because they have simply run out of options.
Developed by McKinney, a Durham-based advertising agency,
SPENT was originally created as a way to engage new donors and volunteers for
UMD. However, SPENT has crossed all
geographic, economic, and social boundaries.
Even educators and employers are using SPENT as an interactive lesson
for their students and employees regarding financial literacy and social
As expressed in the following comments from SPENT players,
people from all over the world are finding SPENT to be a valuable tool for
understanding how difficult and painful it is to live on the edge of losing
for drawing attention to the reality of what so many people face. There is a
lot of need here too, but I hope you draw national attention to the issue of
poverty and unemployment.” – Danette, Africa
this game has shattered how I view the privilege in my life, and increased my
empathy and compassion for those who do not have to play a game to understand
the hardships of life.” – Christina
one thing to feel sorry for homeless people; it’s another to be forced into
their shoes. ” – The Huffington Post
Play SPENT and see how this revolutionary game creates a
new, tangible awareness of the struggles of 14 million Americans.
News & Needs
Sep 24, 2015
Claymakers is one of the amazing pottery groups/guilds that creates hundreds of beautiful, handmade clay bowls for each year's Empty Bowls event.
Check out http://claymakers.org! Claymakers is an arts community dedicated to pottery and the clay arts.Steinfest 2015View this post on Facebook
Sep 18, 2015
The clothing sorting happened here at Urban Ministries of Durham, where Deah had volunteered personally very shortly before his death.
On September 17, 2015 more than 350 UNC School of Dentistry students spread out across the Triangle to do volunteer service in honor of their classmates Deah...View this post on Facebook
Sep 14, 2015
Basic banking services are just one thing that's far more expensive for those living in poverty.
WHEN Ken Martin, a hat-seller, pays his monthly child-support bill, he uses a money order rather than writing a cheque.It’s expensive to be poorView this post on Facebook
Aug 28, 2015
To kick off the new school year Trinity Avenue Presbyterian Church lined up five grills in the parking lot to cook hot dogs and hamburgers for the 500 people who came to eat dinner at UMD last night.View this post on Facebook
Aug 17, 2015
Big news: After 6 and a half years of taking the work of Urban Ministries of Durham to a new level, Executive Director Patrice Nelson announces her plan to depart for new adventures in early 2016.View this post on Facebook
Jul 31, 2015
Remember how special you felt when you got a note on a napkin in your lunch? Pass on that same feeling by helping decorate lunch bags with kind words or drawings.View this post on Facebook
Jul 26, 2015
It's a race to the end! Let's see if you can fill in the last little bit of orange by Sunday night, getting there will help neighbors get clothes for years to come.View this post on Facebook
Jul 15, 2015
Thank you Six Plates Wine Bar for sharing the mission of UMD at Txokolifest this year and for raising thousands of dollars to meet the needs of your neighbors.View this post on Facebook
Jul 06, 2015
Help Melanie Stolp, UMD's new Food Pantry and Clothing Closet manager, purchase 9 large laundry bins to sort clothing donations and get people clothes more quickly.View this post on Facebook
Jun 15, 2015
Urban Ministries of Durham added 2 new photos.
With temperatures this hot, it's especially dangerous to be homeless.View this post on Facebook
Jun 08, 2015
Go into the week feeling great because you're a part of a community that cares for your neighbors.View this post on Facebook
May 19, 2015
Urban Ministries of Durham added 3 new photos.
Carolina Closets Plus worked hard to upgrade our donation room.View this post on Facebook
May 14, 2015
Urban Ministries of Durham added 11 new photos.
Keller Williams Realty - RED DAY - "Give where we live." took over UMD today with more than 50 Realtors and professional landscapers and painters.View this post on Facebook
May 08, 2015
Support UMD at Txakolifest, a food and wine festival at Six Plates Wine Bar, Saturday May 16th.View this post on Facebook