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UMD Wins Awards for SPENT

News

Congratulations to Urban Ministries of Durham for winning two 2012 North American Effie Awards for:

 

  • SPENT in the category of Media Idea
  • SPENT in the category of Media Innovation

 

Receiving an Effie Award signifies your work was one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creativity, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.

SPENT challenges players to make it through the month on their last $1,000.  Changes in employment, housing, medical costs, and other expenses force the SPENT player to make difficult choices that often compromise the health, safety, or integrity of their families.  Unfortunately, this game is the reality for many of the 6,000 people who come to UMD each year because they have simply run out of options.

 

Developed by McKinney, a Durham-based advertising agency, SPENT was originally created as a way to engage new donors and volunteers for UMD.  However, SPENT has crossed all geographic, economic, and social boundaries.  Even educators and employers are using SPENT as an interactive lesson for their students and employees regarding financial literacy and social responsibility.

 

As expressed in the following comments from SPENT players, people from all over the world are finding SPENT to be a valuable tool for understanding how difficult and painful it is to live on the edge of losing everything:

 

“Thanks for drawing attention to the reality of what so many people face. There is a lot of need here too, but I hope you draw national attention to the issue of poverty and unemployment.” – Danette, Africa

 

“Playing this game has shattered how I view the privilege in my life, and increased my empathy and compassion for those who do not have to play a game to understand the hardships of life.” – Christina 

 

“It’s one thing to feel sorry for homeless people; it’s another to be forced into their shoes. ” – The Huffington Post

 

Play SPENT and see how this revolutionary game creates a new, tangible awareness of the struggles of 14 million Americans.

 

www.playspent.org 

 

 

News & Needs

Oct 20, 2014

Heart Of Carolina Chorus has chosen Urban Ministries of Durham as their altruistic partner! They just presented UMD executive director Patrice Nelson with a generous contribution raised at the Bull City A Capella Slam hosted last month, which will offer food, shelter and a future to neighbors in need.

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Oct 10, 2014

The UPS truck just arrived and delivered a dozen cozy blankets for our Community Shelter residents.

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Oct 09, 2014

Temple Baptist Fish Fry - Huge Success! Thank you to all who cooked, ate and supported the fish fry.

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Oct 08, 2014

The nights are starting to get cooler -- and the UMD Community Shelter needs 100 twin blankets right away.

Amazon.com Universal Wishlist for Urban Ministries of Durham.

Amazon.com: Cozy fleece blanketView this post on Facebook

Sep 25, 2014

The Food Pantry is very low on groceries -- would you help us to fill it? We need peanut butter, powdered milk, canned veggies and meats, soups, pasta, pasta sauce, macaroni and cheese, oatmeal and grits.

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Sep 23, 2014

Join Temple Baptist Church, on Sterling Dr., Friday Oct.

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Sep 20, 2014

#TriangleBattle is so much fun.

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Sep 19, 2014

Staff from Nicholas Institute for Environmental Policy Solutions showed off their gourmet cooking skills in our kitchen Tuesday night.

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Sep 17, 2014

The Triangle's got talent, and it's onstage this Saturday at Triangle Corporate Battle of the Bands, beginning 7:30 p.m.

This video gives you a sense of what you'll experience if you attend Triangle Corporate Battle of the Bands Saturday, Sept.

This video gives you a sense of what you'll experience if you attend Triangle Corporate Battle of the Bands Saturday, Sept. 20 at American Tobacco Campus in ...View this post on Facebook

Sep 11, 2014

McKinney staffers literally rock.

Triangle Corporate Battle of the Bands http://trianglebattle.com ends homelessness through Rock 'n' Roll.

Triangle Corporate Battle of the Bands http://trianglebattle.com ends homelessness through Rock 'n' Roll. Here, three McKinney staffers literally rock out in...View this post on Facebook

Sep 05, 2014

We're tuning up for Battle of the Bands on Sept.

Wool E Bull wants you to come to the Triangle Corporate Battle of the Bands Sept.

Wool E Bull wants you to come to the Triangle Corporate Battle of the Bands Sept. 20 at American Tobacco Campus to support Urban Ministries of Durham.View this post on Facebook

Aug 29, 2014

Many thanks to the 4th grade class at Voyager Academy Elementary School for organizing a school-wide food drive for UMD.

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Aug 27, 2014

This year’s Triangle Corporate Battle of the Bands ends homelessness through the power of rock ‘n’ roll.

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