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UMD Wins Awards for SPENT

News

Congratulations to Urban Ministries of Durham for winning two 2012 North American Effie Awards for:

 

  • SPENT in the category of Media Idea
  • SPENT in the category of Media Innovation

 

Receiving an Effie Award signifies your work was one of the most effective marketing efforts of last year, incorporating an insightful communications strategy, outstanding creativity, and the market results to prove it worked.  Effie entries go through two rigorous rounds of judging and a small percentage of entering cases emerge as winners.

SPENT challenges players to make it through the month on their last $1,000.  Changes in employment, housing, medical costs, and other expenses force the SPENT player to make difficult choices that often compromise the health, safety, or integrity of their families.  Unfortunately, this game is the reality for many of the 6,000 people who come to UMD each year because they have simply run out of options.

 

Developed by McKinney, a Durham-based advertising agency, SPENT was originally created as a way to engage new donors and volunteers for UMD.  However, SPENT has crossed all geographic, economic, and social boundaries.  Even educators and employers are using SPENT as an interactive lesson for their students and employees regarding financial literacy and social responsibility.

 

As expressed in the following comments from SPENT players, people from all over the world are finding SPENT to be a valuable tool for understanding how difficult and painful it is to live on the edge of losing everything:

 

“Thanks for drawing attention to the reality of what so many people face. There is a lot of need here too, but I hope you draw national attention to the issue of poverty and unemployment.” – Danette, Africa

 

“Playing this game has shattered how I view the privilege in my life, and increased my empathy and compassion for those who do not have to play a game to understand the hardships of life.” – Christina 

 

“It’s one thing to feel sorry for homeless people; it’s another to be forced into their shoes. ” – The Huffington Post

 

Play SPENT and see how this revolutionary game creates a new, tangible awareness of the struggles of 14 million Americans.

 

www.playspent.org 

 

 

News & Needs

Sep 17, 2014

The Triangle's got talent, and it's onstage this Saturday at Triangle Corporate Battle of the Bands, beginning 7:30 p.m.

This video gives you a sense of what you'll experience if you attend Triangle Corporate Battle of the Bands Saturday, Sept.

This video gives you a sense of what you'll experience if you attend Triangle Corporate Battle of the Bands Saturday, Sept. 20 at American Tobacco Campus in ...View this post on Facebook

Sep 11, 2014

McKinney staffers literally rock.

Triangle Corporate Battle of the Bands http://trianglebattle.com ends homelessness through Rock 'n' Roll.

Triangle Corporate Battle of the Bands http://trianglebattle.com ends homelessness through Rock 'n' Roll. Here, three McKinney staffers literally rock out in...View this post on Facebook

Sep 05, 2014

We're tuning up for Battle of the Bands on Sept.

Wool E Bull wants you to come to the Triangle Corporate Battle of the Bands Sept.

Wool E Bull wants you to come to the Triangle Corporate Battle of the Bands Sept. 20 at American Tobacco Campus to support Urban Ministries of Durham.View this post on Facebook

Aug 29, 2014

Many thanks to the 4th grade class at Voyager Academy Elementary School for organizing a school-wide food drive for UMD.

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Aug 27, 2014

This year’s Triangle Corporate Battle of the Bands ends homelessness through the power of rock ‘n’ roll.

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Aug 25, 2014

Durham is the 10th most caring city in the U.S.

Durham is the tenth most caring city in the U.S., according to real estate blog Movoto.

Durham is No. 10 most caring city in the U.S. - Triangle Business JournalView this post on Facebook

Aug 18, 2014

Do you remember our friend Luna and her "acts of kindness" wheel? Well, it's been featured on CBS news! If you look closely you can see UMD's information board in a piece of the segment.

Steve Hartman reconnects with Chris Rosati, a man who has devoted the rest of his life to encouraging others to commit acts of kindness.

ALS patient devotes life to random acts of kindnessView this post on Facebook

Aug 13, 2014

Yesterday, the truck delivered a commercial refrigerator purchased by a generous person from the community to use in our Food Pantry.

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Aug 11, 2014

Ramkrishna Vedanta Society -- “Serving UMD is the best thing that ever happened to this organization.” On May 5, 2013, the Ramkrishna Vedanta Society of North Carolina served lunch for the first time and has continued to do so every other month on the first Sunday.

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Aug 08, 2014

Our neighbors from St Philip's Episcopal Church lent a helping hand yesterday morning in the Food Pantry to prepare grocery bags for our very poor and homeless neighbors.

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Aug 07, 2014

Leoneda Inge of North Carolina Public Radio - WUNC writes about the new version of our online game about surviving poverty, SPENT, which plays on tablets and smartphones as well as PCs.

In 2011, a new videogame premiered that not many expected would be a hit.

'SPENT', Hit Game About Money And Resources, Goes MobileView this post on Facebook

Jul 26, 2014

Happy 25th Anniversary to Merge Records, which named this stove at UMD to keep it cookin' with gas for our neighbors.

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Jul 23, 2014

Guess who? A surprise visit from Benson Memorial UMC Church in Raleigh! These youths arrived with over 1,000 lbs of food and re-stocked our Food Pantry shelves, which get dangerously empty this time of year.

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Jul 20, 2014

This group of teenage friends got together on Monday afternoon at one girl's home to write inspirational messages on bags for lunches to be handed out in the UMD Community Cafe.

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Jul 18, 2014

Think about your grocery list and what’s most essential for you and your family: Socks and underwear, breakfast cereal, soap, toilet paper or even feminine hygiene products probably come to mind.

Amazon.com Universal Wishlist for Urban Ministries of Durham.

Amazon.com: Urban Ministries of Durham: UMD wish listView this post on Facebook

Jul 10, 2014

Come take part in a cool thing happening now at The Streets at Southpoint center court: 12-year-old Luna, in this video, persuaded Inspire Media to bankroll her project to spread happiness.

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Jul 05, 2014

Renee Corsi, her husband, dog and cat relocated to Durham from Cleveland in 2009.

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Jul 03, 2014

Lauren Goslin and her family were victims of Katrina.

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