UMD Wins Awards for SPENT
Congratulations to Urban
Ministries of Durham for winning two 2012 North American Effie Awards
- SPENT in the category of Media Idea
- SPENT in the category of Media Innovation
Receiving an Effie Award
signifies your work was one of the most effective marketing efforts of last
year, incorporating an insightful communications strategy, outstanding
creativity, and the market results to prove it
worked. Effie entries go through two rigorous rounds of judging
and a small percentage of entering cases emerge as winners.
SPENT challenges players to make it through the month on
their last $1,000. Changes in
employment, housing, medical costs, and other expenses force the SPENT player
to make difficult choices that often compromise the health, safety, or
integrity of their families.
Unfortunately, this game is the reality for many of the 6,000 people who
come to UMD each year because they have simply run out of options.
Developed by McKinney, a Durham-based advertising agency,
SPENT was originally created as a way to engage new donors and volunteers for
UMD. However, SPENT has crossed all
geographic, economic, and social boundaries.
Even educators and employers are using SPENT as an interactive lesson
for their students and employees regarding financial literacy and social
As expressed in the following comments from SPENT players,
people from all over the world are finding SPENT to be a valuable tool for
understanding how difficult and painful it is to live on the edge of losing
for drawing attention to the reality of what so many people face. There is a
lot of need here too, but I hope you draw national attention to the issue of
poverty and unemployment.” – Danette, Africa
this game has shattered how I view the privilege in my life, and increased my
empathy and compassion for those who do not have to play a game to understand
the hardships of life.” – Christina
one thing to feel sorry for homeless people; it’s another to be forced into
their shoes. ” – The Huffington Post
Play SPENT and see how this revolutionary game creates a
new, tangible awareness of the struggles of 14 million Americans.
News & Needs
Dec 12, 2014
The Selective Enforcement Team of the Durham Police Department decided that this year instead of buying gifts for each other, they would buy gifts for their neighbors in need.View this post on Facebook
Dec 09, 2014
At Duke University Chorale 's annual concert, attendees brought food donations on their way in to enjoy the music.View this post on Facebook
Dec 08, 2014
On the 13th day of December see 10 lords of leaping and 9 ladies dancing in the student showcase for Ninth Street Dance.View this post on Facebook
Dec 05, 2014
This year Urban Ministries of Durham partnered with Housing for New Hope, Genesis Home, and Durham Interfaith Hospitality Network to submit one tree in the ATC Triangle Tree Challenge.View this post on Facebook
Dec 02, 2014
Why settle for win-win when we can make today a win-win-win?
Naming an item used daily at Urban Ministries of Durham is a victory for you, a homeless neighbor, and whomever you choose to honor with your donation.
Urban Ministries of Durham is selling the naming rights to all of the items that connect our clients to food, shelter and a future.It's just stuff…until you don't have it.View this post on Facebook
Nov 29, 2014
Have you begun your holiday shopping? It's a "Time of Sharing" at Vaguely Reminiscent on Ninth St.
Vaguely Reminiscent has it all! Fabulous women's clothing, shoes, accessories, jewelry, socks, and that perfect gift for just about everyone.Vaguely ReminiscentView this post on Facebook
Nov 28, 2014
Join Motorco Saturday night for "The Thanksgiving Leftovers" and food drive for Urban Ministries of Durham with music by the Dye Wells, The Midnight Gladness Band and others!
-$12 at the door.View this post on Facebook
Nov 25, 2014
Spoiler alert -- this video has a happy ending because of all the caring people who connect with Urban Ministries of Durham.
Urban Ministries of Durham helped each of these four neighbors move from homelessness to safe homes of their own.View this post on Facebook
Nov 20, 2014
Our friends from Bank of America stopped by this morning to serve a hot breakfast to 250 hungry and cold men, women and children.View this post on Facebook
Nov 10, 2014
Honor cards are holiday greeting cards that let your coworkers, family members, friends and all those on your holiday card list know you've made a donation in their honor, to help very poor and homeless neighbors.View this post on Facebook